How Smart Lock Dealers Can Grow Their Business

How Smart Lock Dealers Can Grow Their Business

Initiating smart lock sales at the front door makes sense. When located at the front door, smart locks not only put access control at the homeowner’s fingertips—they act as an extension of a home automation hub and provide system control at what is often the home’s most convenient location.To get more news about security lock, you can visit securamsys.com official website.

Most people interact with their front door lock on a daily basis—usually several times per day. For the ultimate in convenience, residents can program their front door lock to initiate specific scenarios every time they unlock the door, including disarming their home security system, turning on lights in the foyer, setting temperature levels, and opening blinds.

More Entries to Smart Lock Sales
If you’re a dealer that wants to grow your smart lock business, perhaps you should start by expanding your thinking of smart locks as having an exclusive home at the front door. After all, many homeowners don’t even use the front door as their primary entrance. For these end-users, the main entry to a home can be a side door, or a door that accesses a stairway, foyer, or mudroom from inside the garage. These additional entry points not only bring greater convenience to the home’s residents, but can also mean alternative or even additional sales for dealers.
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Some entries to smart lock sales are not even entries to the home at all, but actually entries to different rooms and spaces inside and outside the home. Think outside the box, or the entryway, and you might find ideal potential candidates for smart lock security and connectedness—wine cellars and equipment storage rooms, for example. And now just may be the ideal time to take advantage of these intriguing, albeit less expected, smart lock applications.

Improving Business Through Home Improvement
During the pandemic, many homeowners have spent more time in their home than ever before—quarantining with their family, staying home with kids, working from a home office, and often using the time to work on home improvement projects.

According to a 2020 survey conducted by Porch Research on home improvement trends in the time of COVID, “Over three in four (76%) homeowners in the United States have carried out at least one home improvement project since the start of the COVID pandemic.” Many of these projects were outdoors, but “44% of homeowners looked toward the future by introducing a tech improvement to their home.” And 14% took on projects that were specifically “making my home ‘smarter.’” These projects likely included home automation systems, incorporating a variety of connected products such as entertainment systems, lighting, connected thermostats, and of course, connected security systems, many featuring smart locks.
Smart Lock Sales in Store
As I mentioned, the primary location for these smart security projects has traditionally been at the home’s main entrances. But in the interest of growing your home automation and connected security business, it makes sense to expand your vision for potential smart lock sales beyond the front door.

Today, smart locks are available in a complete range of price points, in many different styles, and with a full spectrum of capabilities. With the introduction of more affordable smart locks, your customers might consider putting smart locks not just at secondary entrance points, such as back doors and basement doors, but also entryways to various storage rooms, closets, and private areas throughout the home. Here are some examples:

Wine cellar: Provide adults-only user codes for entrance to a wine cellar, bar area, or liquor storage room. Many smart locks feature traditional or touchscreen keypads. Owners of these locks can use a personal user code for entry into the wine cellar while restricting access to children, teens, or anyone else who doesn’t belong there. These smart locks are a remarkably safe way to allow selective access to separate parts of a home. And even if a young family member is able to figure out your code, it takes a few seconds to change it and renew the security.


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