LVMH is more than ever focused on the Chinese market. The world’s luxury goods number one, whose first store in Beijing was opened in 1992, has announced it will take part for the first time in the China International Import Expo, the leading Chinese trade fair for imported products and services, scheduled on November 5-10 at the National Exhibition and Convention Center in Shanghai.To get more news about international import expo china, you can visit shine news official website.
LVMH’s participation at CIIE was made official during the visit in France of the President of the People’s Republic of China, Xi Jinping, as Sun Chenghai, the general manager of CIIE, met at the Parisian headquarters of LVMH with Antoine Arnault, head of communications and image at LVMH, the CEO of Berluti and Loro Piana, and LVMH board member.

CIIE is designed to “support and facilitate the entry of foreign businesses on the [Chinese] market, enabling them to develop financial and commercial partnerships in the country,” wrote LVMH in a press release. In 2018, the event's first edition welcomed 1 million visitors, including 400,000 purchasing professionals who came to view the range of products and services offered by 222 groups from 172 countries, regions and international organisations.

At CIIE's second edition next November, LVMH will exhibit with a 350-square-metre stand in the area which, for the first time, will be reserved exclusively for luxury goods. In the stand’s “several showcase-like sections,” LVMH will present “an exceptional selection of products by its most iconic labels.
China International Import Expo (CIIE) is so far the world’ s first import-themed national-level exhibition planned, proposed, deployed and promoted personally by General Secretary Xi Jinping. It is China’ s high-level opening up milestone in the new era. It is also the best entry mode of foreign enterprises into the Chinese market. It provides more market opportunities, investment opportunities and growth opportunities for enterprises of various countries.

Import Expo on the Tip of the Tongue
The Food and Produce Exhibition Area is honored as the “Import Expo on the Tip of the Tongue” . It is being vigorously built into a service platform promoting the integration of the upstream and downstream of the food and produce industry. During the 4th China International Import Expo, over 1,000 overseas food and produce enterprises from over 100 countries were attracted by it, and they came to the expo and exhibited their products, including 30 of the 500 leading enterprises. The world's top two spirits and wine groups and six of the world's top eight overseas dairy enterprises participated in the exhibition.

Strengthen International Cooperation and Help Revitalize the Seed Industry
According to the deployment of the Seed Industry Revitalization Action Plan, China is comprehensively promoting the development and revitalization of the seed industry. The CIIE has built four major platforms for international procurement, investment promotion, cultural and people-to-people exchange, and opening and reform, and established a special area for the crop seed industry in the Food and Produce Area, aiming to stimulate the market vitality, promote the international exchange of enterprises of the seed industry, share the cutting-edge technology progress and industrial trend of the global seed industry, jointly discuss the transformation and upgrade of the seed industry, promote the pragmatic cooperation of the seed industry and strengthen the scientific and technological innovation and achievement transformation of the seed industry by displaying the latest technology and characteristic achievements.