When small businesses first begin, their primary focus is usually on how to get their first customers through the door. They may use traditional advertising methods such as print ads, coupon mailers, or even outdoor advertising. Businesses may believe that because they provide a good product or service, customers will find their way to them.

While this strategy may bring in a small amount of revenue, there is a better and easier way. Small businesses should think about the global marketplace of prospects online and reap the benefits of combining traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a source of leads and the conversion of interest into customers.

Advantages of Online Marketing
Potential customers can be found online in much larger numbers than you will ever be able to attract locally. You can reach a global audience using digital marketing techniques that are cost-effective, scalable, and measurable.

Among the many advantages of digital marketing are:

The ability to interact with prospects and learn exactly what they are looking for, i.e. better understand your customers!
Because there are no geographical boundaries with digital, you can reach out to anyone and anywhere.
Personalization is easier with digital marketing because you can target the right audience at the right time.
Communicate with your prospects throughout the buying process.
Spend less money to reach more customers.

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