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A problem with one FIFA 23's Hero Packs has turned rather costly after a tradeable FIFA Ultimate Team Hero merchandise was added to the virtual transfer market within the game at a drastically reduced price. The chaos ensued when players tried to sell their belongings as their value plummeted, seeking to make up for losses as the market was inundated.

FUT Hero items are scarce and are therefore highly valuable. Each one is associated with a individual who's contributed a significant contribution to their team or is a popular fan favorite for one reason or another. Hero items are available for purchase. Hero item is a possibility to purchase many millions FUT coins per piece in the market for virtual transfers or acquired through purchasing packs, but there is a small chance of obtaining one.

Thus, when EA wrongly launched a pack that included a tradeable Hero item for the low price of the 25,000 FUT coins the market was hit with an influx of cheap Heroes which caused prices to drop and wiping out the value claimed by the rarer items.

The players who had held onto rare Heroes were forced to sell them in the wake of prices plummeting and putting fuel on the flames. It's understandable due to the fact that rarer Hero items can fetch hundreds of dollars when sold on third-party platforms.

The error has been rectified and the pack will be available for a short period of time but the damage has been caused. EA is yet to provide a response regarding the issue, and as the market has begun to recover, the losses appear to buy FUT 23 Coins be irreversible and it is yet to be determined what the publisher is able to make to fix the situation.