A number of things can cause your design to look bad, including using the wrong font, clipart or stock images, or even an unrelated symbol or mark.
1. Using a raster image
When creating a logo, you will need to understand the difference between vector and raster images. Each type of file is used for specific purposes and requires a different set of display settings. It's important to know the differences so you can choose the best type of file for your project.
Typically, raster files are smaller in size. That means they can be scaled down without losing quality. However, they are also prone to pixelation when enlarged. This is why it's best to use a vector image for a logo. This way, you can maintain the integrity of the design even when it's scaled.
While raster images are good for digital painting and photo editing, they are not the best option for designing a logo. Especially when you're trying to create complex and detailed designs, raster images are not the best choice.
2. Using clipart or stock images
There are many things you should consider before using clipart or stock images in your logo design. A poorly designed logo can ruin your branding efforts, and even your business image. It may also make your website look like a generic competitor.
One of the first things you should consider is whether or not the clipart or stock image is actually logo design mistakes. If the image is not created by the owner of the content, you could be in legal trouble.
One of the best ways to use clipart or stock images in your logo design is to source them from a reputable stock photo website. You should also check the licensing terms.
There are a number of different kinds of licenses. Some have limited uses, while others have no restrictions at all. You'll want to find a license that suits your needs.
3. Using a font that is too similar to another company's
A lot of businesses churn out logos without much forethought. Creating a great logo is one thing, putting it to good use is another. The best way to ensure that your efforts pay off is to do a little research. The best time to do this is before you get started. This will prevent you from making a fool of yourself. You'll also be able to see if a logo redesign is in order. This will give you an edge over the competition.
In fact, you can actually start a logo redesign contest today! If you can't decide between two sexy fems, this could be the perfect opportunity to get creative. To do this, ask yourself the following questions: Are you a perfectionist? Are you willing to put in the requisite sweat and toes?
5. Using a font that is too small
Using a font that is too small in a logo design can detract from the credibility of your brand. The font used should be a typeface that is appropriate for your business's type. Avoid using a non-proportionally stretching font or adding any other effects that could make the text less legible. Also be careful of kerning and tracking. If you are working on a graphically intensive logo, you can resize the text to a different size, but be careful to keep the font proportional and the same width as the rest of the design.
You can find many free and paid fonts online. Some of these resources include Google Fonts, MyFonts and the free Font Squirrel. If you want to create a professional logo, try a design tool that will allow you to select the right fonts.