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A mishap with one of FIFA 23's"Hero packs" turned rather costly after the trade-able FIFA Ultimate Team Hero merchandise was added to the game's virtual transfer market at a drastically reduced price. Chaos ensued as players attempted to sell their items after their value plummeted trying to recuperate losses when the market became saturated.

FUT Hero items are scarce and thus valuable. They are each associated with a individual who's contributed a major contribution to their club or is a popular fan favorite for the reason mentioned above or for another reason. The Hero item can go for hundreds of millions FUT coins individually on the virtual transfer market or by purchasing packs, but there is a low chance of winning one.

Then, when EA accidentally released a pack that included a tradeable Hero item for a low price of 255,000 FUT coins the market was hit by an abundance of low-cost Heroes that caused it to drop and wiping out some of the more rare items. The players who had held onto rare Heroes began to sell them after seeing prices fall and putting an ember into the flames. It's understandable given that the rarity of Hero items are worth hundreds of dollars when sold through third-party platforms.

The error has been rectified and the pack was made being available for around 25 minutes however the damage has been caused. EA has yet to comment about the situation. although the market is starting to recover, the loss seems to cheapest FUT 23 Coins be irreparable, and it remains to be seen what the publisher will do to correct the issue.