The Global Marketing Automation Market research report is a detailed document outlining the recent advancements and developments in the Marketing Automation business sphere considering 2019 as the base year and 2022-2030 as the forecast timeline. The report offers valuable insights into the market size, market share, sales channel and distribution network, segmentation of the market, demands, and trends, and growth prospects. The report also studies the growth of the market on a global and regional scale. The report studies the impact of the COVID-19 pandemic on the Marketing Automation market and its crucial segments.
The global marketing automation market size reached USD 4.62 Billion in 2021 and is expected to register a revenue CAGR of 12.5% during the forecast period, according to latest analysis by Emergen Research. Rising demand for personalized advertising is the key factor driving market revenue growth.
Marketing automation can be a valuable tool for personalized advertising. Personalized advertising involves targeting specific segments of the market with customized and relevant messages, rather than generic, one-size-fits-all advertisements. The demand for personalized advertising has been increasing in recent days. 80% of customers are more likely to buy from a company that offers a personalized experience. Marketing automation can help businesses create and deliver personalized advertising in various ways through data collection and analysis, segmentation, personalized email marketing, and social media marketing. The rising demand for personalized advertising is boosting the revenue growth of marketing automation, as it drives sales, improves the customer experience, and helps businesses stand out in a crowded market. Personalized advertising is more effective at driving sales and conversions compared to generic advertising. By targeting specific segments of the market with relevant and personalized messages, businesses are more likely to engage their audience and convince them to act. This can lead to higher conversion rates and, in turn, increase revenue.
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Competitive Landscape:
The latest study provides an insightful analysis of the broad competitive landscape of the global Marketing Automation market, emphasizing the key market rivals and their company profiles. A wide array of strategic initiatives, such as new business deals, mergers acquisitions, collaborations, joint ventures, technological upgradation, and recent product launches, undertaken by these companies has been discussed in the report. The report analyzes various elements of the market’s competitive scenario, such as the regulatory standards and policies implemented across the industry over recent years. Our team of experts has leveraged several powerful analytical tools, such as Porter’s Five Forces analysis and SWOT analysis, to deliver a comprehensive overview of the global Marketing Automation market and pinpoint the fundamental growth trends.
The leading market contenders listed in the report are:
IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse
Global Marketing Automation Market Highlights:
- Regional demand estimation and forecast
- Product Mix Matrix
- RD Analysis
- Cost-Benefit Analysis
- Pre-commodity pricing volatility
- Supply chain optimization analysis
- Technological updates analysis
- Raw Material Sourcing Strategy
- Competitive Analysis
- Mergers Acquisitions
- Location Quotients Analysis
- Carbon Footprint Analysis
- Patent Analysis
- Vendor Management
Key Parameters Analyzed in This Section:
- Company Profiles
- Gross Revenue
- Profit margins
- Product sales trends
- Product pricing
- Industry Analysis
- Sales distribution channels
Regional Segmentation:
- North America
- Latin America
- Europe
- Middle East Africa
- Asia Pacific
Key Points Covered in This Section:
- Regional contribution
- Estimated revenue generation
- Vital data and information about the consumption rate in all the leading regional segments
- An expected rise in market share
- Forecast growth in the overall consumption rate
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Market Overview:
The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.
Segments Covered in this report are:
Component method Outlook (Revenue, USD Billion; 2019-2030)
- Software
- Service
Deployment Outlook (Revenue, USD Billion; 2019-2030)
- Cloud
- On-Premises
Organization Size Outlook (Revenue, USD Billion; 2019-2030)
- Large Enterprises
- Small Medium Enterprises
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Key reasons to buy the Global Marketing Automation Market report:
- The latest report comprehensively studies the global Marketing Automation market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
- The report offers an insightful analysis of the regional outlook of the market.
- It offers a detailed account of the end-use applications of the products services offered by this industry.
- The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.
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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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