The company sold frames at low prices, with free shipping. It was a breakthrough that revolutionized the entire eyewear buying process.

Rather than rely on traditional advertising, Warby Parker relied on a marketing strategy based on a strong narrative. It also focused on customer experience. This included offering a home try-on program, which allowed consumers to try on five pairs of glasses for five days.

Warby Parker also created a blog, which is part of its brand identity. The blog contains content like recommended restaurants and books, and helps the brand expand past glasses.

In addition to the blog, the company also uses social media and texts to interact with customers. When a customer has questions, Warby Parker responds quickly. They even encourage their customers to ask friends and family for advice.

The brand's annual reports are colorful and creative. They feature financial details, anecdotes, and important developments. These reports also provide the public with a look at the company's history.

Another element of the Warby Parker brand is its commitment to the environment. The company gives eyewear to school-age children, and offers vision care to 624 million people worldwide with visual impairments.

Warby Parker's co-founders are MBA students and have a clear commitment to values. For example, they donate a portion of the profits to VisionSpring, a nonprofit that trains low-income entrepreneurs to sell glasses.

While Warby Parker is one of the most innovative companies of the decade, its success has not come without its challenges. At the end of the day, the company has to make money. But they also have to be socially conscious, too. As a result, Warby Parker is a juggernaut in the eyewear industry.

The brand's home try-on program was an excellent example of the type of customer experience that Warby Parker is known for. This is not a new idea, but it was a groundbreaking move that flipped the usual e-commerce trust proposition on its head. By giving consumers a chance to try on glasses in their own homes, Warby Parker reshaped the entire buying process.

Patagonia
Patagonia is one of the leading outdoor apparel companies in the world. It has gained a reputation as an environmentally conscious company with a unique brand identity.

Patagonia's mission is to inspire others to make a difference. To accomplish this, the company has created an Action Works program, which provides training and advocacy for activists. In addition, Patagonia donates a portion of its revenue to environmental causes.

As part of its efforts to promote a more sustainable business, Patagonia has incorporated organic cotton into its products. This has significantly reduced the company's footprint.

Patagonia is also a founding member of the Sustainable Apparel Coalition, a group of manufacturers who promise to reduce their carbon footprint. However, Patagonia has not disclosed all of its policies aimed at protecting its workers.

The company has also taken steps to extend the life of its products. For example, Patagonia has built repair centers around the world. These centers allow consumers to return their damaged items for a refund or to have them fixed.

Patagonia also publishes information on its supplier audits. For example, the company knows that it takes 185 gallons of water to produce a single pound of cotton.

Patagonia's employees are encouraged to take part in its employee relocation program. Initially, this was a five-day course, but the course became more time-consuming as the company grew.

Although it has made mistakes along the way, Patagonia has managed to maintain its core values. Some examples include its commitment to using Fair Trade-certified materials and its use of solar energy at the company headquarters.

Additionally, Patagonia has created a distinctive contract with its customers. For example, it has eliminated hang tags and inserts in some of its products. Customers no longer need these items. They have also told the company that they do not like the inserts.

Although these changes were not radical, they were important to maintain the company's values. If the company were not willing to keep its commitment, it could have weakened its reputation. Fortunately, the company has made the necessary course corrections.