You'll want to consider several things before you hire a digital marketing agency, including your budget, the agency's experience with e-commerce platforms, and the quality of the agency's reporting.

Portfolio
Digital marketing agencies need to show off their skills and expertise in a way that is appealing to potential clients. To do this, the digital marketer needs to create a portfolio of their work. This will help to solidify the agency's reputation as a reliable vendor.

A digital marketing portfolio should be organized into a series of sections. Each section should contain details about the project. These should include an introduction, a summary of the creative process, an explanation of the customer and the results. The next section should consist of case studies, including a brief description of the project and links to the individual case study.

A marketing portfolio will also include information about the agency and its mission statement. Potential clients will want to learn more about the agency and its goals. This will allow them to make a more informed decision about working with the agency.

Experience with e-commerce platforms
When choosing a digital marketing agency, one of the first things to look for is a company's experience with e-commerce platforms. This can vary from on-premise to cloud-based. An e-commerce platform can be a useful way for businesses to centralize operations and keep employees happy. However, not all platforms are created equal. It is important to find a partner that can meet your unique needs. For example, some e-commerce platforms are built on top of a CMS, while others are stand-alone applications. You may need to consult with an IT professional to ensure that you are on the right track.

Another good bet is to consult with a marketing consultant who can provide unbiased advice. A reputable e-commerce consulting firm will be able to help you figure out which e-commerce solutions are best suited for your business and how to optimize your current e-commerce setup.

Reporting
If you're looking to hire a digital marketing agency, you may be thinking about their reporting strategy. After all, it can be important to have a transparent and open reporting process. This way, you can see what's working and what's not. It can also help you understand the audience you're targeting.

Marketing reports can range from ad hoc to monthly. The most important thing is choosing the right metrics for your company. You'll also need to decide on the frequency of your reports. For example, if you're running PPC campaigns, you may want to know how your campaigns are performing on a weekly or monthly basis.

A good marketing report will not only tell you what's working, it will also give you new insights into your client's business. In addition, it's a useful way to remind your clients of the value you provide.

Budget
There are a number of factors that you should consider when creating a digital marketing budget. First, you must understand the market and the industry that you want to target. Then, you need to assess your past marketing strategies, determine your needs, and develop a plan.

You also need to calculate the operational and marketing costs. This will help you identify where to focus your money and which areas have a high ROI. Also, you need to account for any annual salaries.

As you research and prepare for meetings with potential vendors, make sure you have an outline of questions ready. It's important to know what you are paying for and to ask about how the services and strategies will work.

If you want to hire an agency, make sure you read their reviews. Check out their websites for case studies and testimonials.