Among the things you need to look out for are:

Analyze competitors' actions before hiring a social media agency
Doing competitor analysis helps you understand what your competitors are doing, their strengths and weaknesses, and their strategies. This can be done through a variety of methods. Some of these include social media, SEO, and content marketing.

Competitive analysis is an important part of any business's marketing plan. It can help you identify gaps in the market, under-served opportunities, and potential threats. Whether you do it in-house or hire a social media analyst, analyzing your competitors can help you make better decisions.

Using a SWOT framework can also help you find the right opportunities and threats for your business. This framework helps you to identify your strengths and weaknesses and helps you to determine the areas where you can improve. If you want to conduct competitive analysis in-house, you can start by gathering data and using analytics tools to collect information.

A spreadsheet can also be used to gather data and analyze it. You can create a spreadsheet from scratch or use a tool like quintly, which allows you to generate social media reports based on your competitor's actions.

Ask if they are au fait with current social media insights and metrics
If you're in the market for a new social media marketing agency, it's important to do your homework. The last thing you want to do is sign on with a company that is going to undercut your brand in the digital age. To that end, check out these tips for finding the right fit.

A good way to find the best social media brand management firm for you is to ask for referrals from friends, family or colleagues. These folks have likely already been through the ringer. While they might not be as tech savvy as you are, they're usually a wealth of useful information. For example, if they're in the biz themselves, they can tell you which marketing channels are working and which ones are a waste of time.

After you've narrowed down your list, ask about their services in person. Most social media companies offer a complimentary initial consultation to ensure you're getting what you paid for social media branding agency. This is particularly true of agencies that specialize in social media management.

Set up a rate card for social media agencies
If you are setting up a rate card for social media branding agencies, there are a few things you should do. Rate cards are a great way for agencies to show professionalism and give clients a good idea of what they'll be working with. They're also an excellent way to set up a long-term profit stream for the agency.

It's important to update your rates periodically. You don't want to use stale rates because this can lead to confusion and frustration for both you and your clients. However, you need to be consistent when you update your rates. This will help you stay competitive in the market and ensure you still have a profitable business.

You'll need to include your name and phone number on your rate card. These will be your first impression. Make sure they're easy to see. Also, include a clear description of the service you're offering and why you're the best fit for a particular brand.