If you're a seller on Amazon, ERC you may have come across the term "ERC Number" in relation to your business. But what exactly is an ERC Number and what does it mean for your Amazon account? Let's dive in and explore this topic in detail.
Understanding ERC Number
ERC stands for "Early Reviewer Program," which is a program offered by Amazon to help sellers generate reviews for their products. The program is designed to encourage customers who have purchased a product to leave a review by providing them with a small incentive in the form of a gift card. The ERC Number is a unique identifier that Amazon assigns to each product enrolled in the Early Reviewer Program.
How Does the Early Reviewer Program Work?
The Early Reviewer Program is an opt-in program for sellers on Amazon. Sellers can choose to enroll their products in the program, and if accepted, Amazon will randomly select eligible customers who have purchased the enrolled product to receive an email inviting them to leave a review. Customers who choose to leave a review will receive a small gift card as an incentive, regardless of whether their review is positive or negative. The goal of the program is to help sellers generate authentic reviews for their products, which can be valuable for boosting their sales and reputation on Amazon.
Benefits of the Early Reviewer Program
Enrolling in the Early Reviewer Program and obtaining an ERC Number for your products can offer several benefits for your Amazon business. Here are some of the main advantages:
Jumpstart Product Reviews: One of the challenges for new products on Amazon is getting initial reviews to build trust with potential customers. The Early Reviewer Program can help jumpstart your product reviews by incentivizing customers to leave feedback, which can encourage other customers to make a purchase.
Increase Product Visibility: Products with higher review ratings are more likely to appear in Amazon search results and have better visibility on the platform. By generating more reviews through the Early Reviewer Program, you can increase your product's visibility, potentially leading to more sales.
Build Customer Trust: Authentic reviews from real customers can help build trust with potential buyers. The Early Reviewer Program encourages customers to leave honest reviews, which can help establish credibility for your products and brand.
Compliance with Amazon's Review Policy: Amazon has strict guidelines for reviews, and incentivized or fake reviews are against their policy. The Early Reviewer Program is a legitimate way to generate reviews without violating Amazon's guidelines, as it provides a genuine incentive for customers to leave feedback.
Cost-Effective Review Generation: The Early Reviewer Program offers a cost-effective way to generate reviews for your products, as you only pay a small fee per enrolled ASIN (Amazon Standard Identification Number) if a review is generated. This can be more cost-effective compared to other methods of review generation, such as using third-party review services.
Conclusion
In summary, the Amazon ERC Number refers to the unique identifier assigned to products enrolled in the Early Reviewer Program. This program offers several benefits for sellers, including jumpstarting product reviews, increasing product visibility, building customer trust, complying with Amazon's review policy, and providing a cost-effective way to generate reviews. If you're a seller on Amazon, consider enrolling your eligible products in the Early Reviewer Program to leverage the benefits of this program and boost your sales on Amazon.
