How to Choose The Right Email Marketing Software For Your Business

So, you have decided to bring your Email marketing strategy into action? That’s a great step towards many factors that can drive growth in your business. Though email marketing is quite old, it’s definitely not dead, it is an evergreen method of reaching out to new and existing customers and building everlasting relations with them.

According to Statista, around 4.3 people are forecasted to use email and by 2025 it is predicted to reach 4.6 billion, which is more than half of the world’s population. From the data, you can estimate how old and effective email marketing can be.

For every $1 you spend on email marketing, you are supposed to get $42 in return on average. That tells about the return on investment you get by doing email marketing.

After all these facts, it’s clear that investing in email marketing will pay you back by driving the engagement, lead, and ROI you want at your website. Now the question is which is the best email marketing software for your brand?

Let’s dig deeper into email marketing to know which email marketing software to choose.

What to Consider While Choosing the Best Email Marketing Platform For Your Business

Choosing the right email marketing software can be challenging as it is going to impact your business. Here is a checklist to help you decide on the right email marketing software.

CRM integration

If you are a digital marketer, CRM (Customer Relationship Management Software) is your best buddy. Nowadays, everything is getting automated. In this area of automation, sending emails manually can be hectic and time-consuming.

Choose a platform that can easily integrate with your CRM so that you can easily access the data stored in your CRM to send personalized emails to your segmented target customers.

Whenever you will send an email to your audience, the interaction of the audience like click-through rate and open rates will be stored back in the CRM too, which will help in further email marketing campaigns.

List Segmentation

While your audience shares similar requirements and interests, list segmentation enables you to create smaller groups based on the data collected from your contacts. Lists can be created based on demographics like age, gender, or geo-location stored in your CRM if you are using an integrated tool.

All this information can help you create custom emails for different user groups, and create meaningful campaigns that meet their needs. Some software may have dynamically populated lists, which means the list is automatically updated at the time of mailing. This can be helpful if you have new subscribers being added daily.

A/B Testing

A/B testing is conducted to test the two or more variables of your email like subject lines, images, layout, content, CTA buttons, message length, etc. to know its impact. The variable will be shown to different segments of your email subscribers at the same time.

Know what works best for your audience. Set a hypothesis of result, examine what result you got, and then decide what to implement in your email marketing campaign or which element to remove from your mail. Then decide what to test next.

Scalable Pricing and Feature

If you are just starting your business and your email marketing journey, you may go for a free email marketing tool, but it’s quite possible your needs will change over time.

The cost of subscribing to email marketing platforms generally depends on the size of your email list and the number of emails you send every month. You might need to change your plan mid-journey which won’t be very feasible. It might be better to select a program that may be not very easy to start with, but is more scalable and will accommodate your needs as your business grows

Email marketing software should be easy to use

Running a business is not an easy thing. You will be juggling between managing many things. You definitely won’t be wasting your time in understanding complicated email marketing software. So, decide on a software easy to use and manage.

Make sure your email marketing software’s customer support system team provides quality service in need.

Personalization

Being able to send personalized emails to the target audience is a must. Nowadays, most email marketing software uses personalized tags and segmentation to send customized emails to the target audience.

“What is the best email marketing software for your business?”, if you are getting this question next, keep on reading to get the answer.

Email marketing software Options

Let’s look at 3 of the most popular email marketing software.

Mailchimp

It is one of the most accessible and best overall email marketing software.

Features:

Mailchimp has around eleven million active customers worldwide.
It’s easy to build and customize campaigns.
This can be helpful in managing weekly or monthly newsletters, regular campaigns.
You can schedule campaigns, A/B tests, and get reports that include open rates, click-through rates, unsubscribe rates, and much more.
Mailchimp integrates with 100s of software platforms including Salesforce, GA, and WordPress. It works easily with Facebook, Instagram, Hootsuite, Pinterest, Twitter.
It lets you automate templates, design personalized emails seamlessly.

Hubspot

Hubspot is a leading CRM service provider which also covers great email marketing. It has amazing tools and reporting for all of your marketing campaigns across multiple channels including website, social, email marketing, etc. You can keep all contact information and audience data with the CRM of Hubspot

Features:

All-in-one marketing suite with great CRM, blogging, social media, and email marketing features.
You can track your deliverability rate by looking at the email health tab.
Hubspot has a WordPress plugin through which you can send email campaigns directly from WordPress
You are only charged for the contacts you will market to.
Track your leads throughout their buying journey.
Get insightful online training resources too.

ActiveCampaign

If you are finding the best email marketing software for small businesses, consider ActiveCampaign. It is one of the most popular email marketing software with over 130,000 small business customers. It is the best for automation as it has hundreds of pre-built automation that will support personalized campaigns for each subscriber.

Features:

Great automation features that simplify customer interactions
It’s user-friendly, has helpful guides throughout the platform, and you will get quick customer support.
Get 500+ automation recipes.
All plan levels contain data migration and implementation services.
It integrates with 850+ most popular software.

You can check other email marketing software like Drip, Converkit, Sendinblue to decide your email marketing partner.

Wrapping Up

There are many email marketing software out there, make sure you choose the right one according to your business need and budget. Define your goals and marketing strategy to decide on the best email marketing platform for your business. Although you will be free from repetitive tasks after subscribing to an email marketing tool make sure you don’t create spammy emails.

Get started with your email marketing campaign today. Build relationships with your audiences and bring your gone visitors back with personalized emails. If you need any assistance with your marketing campaigns, visit a digital marketing service providing agency now.