Multi-Experience (MX) apps are shaping the future of web and mobile apps, making them more immersive and interactive. With multi-experience apps, users can interact with a brand or business in multiple ways, using a variety of devices and platforms.
Super apps like WeChat and Paytm are gaining popularity because of their broad product range and the fact that they provide users with multiple experiences that are platform-agnostic. The Multi-Experience Development Platform (MXDP) centralizes all the activities involved in putting together multi-experience applications and is becoming increasingly popular.
According to this report, more than 2/3 of users are interested in apps with great multi-experience. Considering the growth prospects in the field of MX applications and development platforms, the real device cloud plays an important role in the quality assurance or real device testing online.

What differentiates an MX application from a normal web or mobile application is the range of supported platforms and the way it interacts. Here are some common components or touchpoints in the MX journey:
Mobile Apps: Mobile apps are the most common type of multi-experience app. They are designed to run on mobile devices such as smartphones and tablets, which dominate in terms of device numbers and area coverage.
Web Applications: Web applications are designed to run on web browsers that provide access to Internet sites through the WWW protocol and a host of I/O and accessibility features such as voice, camera, geolocation, etc.
Desktop Application: A desktop application is designed to run on a desktop computer. The most popular desktop operating system platforms in the world are Windows, MacOS, and Linux real device testing online.
Chatbot: A chatbot is a computer program that simulates a human conversation. They can be used to provide customer support or automate tasks such as booking tickets or ordering products.
Voice Apps: Voice apps are designed to be controlled by voice commands with real device testing online. They can be used to perform tasks such as making phone calls or controlling smart home devices. Popular examples include Apple's Siri, Amazon's Alexa, etc.
Augmented reality (AR) applications: AR applications are designed to superimpose computer-generated imagery over the real world. They can be used for gaming, navigation or education. Microsoft Hololens and Google's Glasses are among the most popular AR platforms.
Virtual Reality (VR) Applications: VR applications are designed to create realistic and immersive experiences. They can be used for games, entertainment or training. Meta's Quest and HTC's Vive are some commonly used VR platforms.
Mixed reality (MR) applications: MR applications are designed to combine the real world with the virtual world. They can be used for games, entertainment or education with real device testing online.
Wearables: A wearable is a device that is worn on the body. They can be used to track fitness data, receive notifications, or make payments. It's a rapidly expanding industry category, and prices for all kinds of equipment are dropping rapidly.
Internet of Things (IoT): The Internet of Things is the network of physical devices connected to the Internet. These devices can be used to collect data or control equipment remotely.
Web browsers remain the most popular application touchpoint, although mobile applications are certainly on the rise. Other devices such as smart watches, smart TVs, voice assistants, etc. have also become popular due to falling prices

There are many multi-experience development platforms (MXDP) in the market such as Microsoft's PowerApps platform, Google's Firebase, Oracle Mobile Hub, etc., each with its own features and capabilities. Here are some reasons why multi-experience development platforms are on the rise in real device testing online:
Emergence of low-code/no-code: Low-code/no-code platforms can help accelerate the development of multi-experience application platforms by reducing the amount of coding required to build them. This helps to speed up the development process and make it easier to create complex applications. MXDP often leverages these techniques to help speed up development.
Deploy valuable digital experiences faster: As the world becomes more digital, businesses need to be able to quickly and easily deploy new experiences to meet customer demands. The multi-experience development platform enables rapid deployment of new experiences across a variety of devices and platforms with real device testing online.
Need for easier scalability: With a multi-experience development platform, businesses can easily scale their applications up or down as needed. That's because these platforms are cloud-native, meaning they're designed to run on cloud infrastructure.
Need for better collaboration: A multi-experience development platform presents an opportunity for better collaboration between different teams within an organization. This is because they allow for a more intuitive approach to software development, which makes it easier for non-programmers to contribute.
Need for faster decision-making: Multi-experience development platforms can help organizations make faster decisions because they simplify collaboration. This is because all stakeholders can easily see and contribute to the development process