The global grass-fed beef market is set to experience stable growth with a projected compound annual growth rate (CAGR) of 4.4% between 2021 and 2025, reaching a value of approximately US$13.3 billion by the end of the forecast period, according to a new market research report.

The rising awareness among health-conscious consumers about the importance of clean and healthy meat consumption is driving the demand for grass-fed beef worldwide. Concerns about the environmental impact and potential health risks associated with livestock raised on antibiotics have further contributed to the surge in demand. The market is expected to witness lucrative opportunities in the coming years as consumers increasingly shift towards cleaner meat products.

More Information for This Market Research Report: https://www.fairfieldmarketresearch.com/report/grass-fed-beef-market

Key findings from the report indicate that the rapid growth of health awareness among consumers will foster demand in the global grass-fed beef market. By the end of 2025, the industry is estimated to be worth around US$13.3 billion, growing at a CAGR of 4.4% during the forecast period. The availability of bigger shelf spaces across retail and the continuous improvement and sophistication of restaurant menus will also drive the demand for clean label products like grass-fed beef.

One of the major growth drivers for the market is the increased use of antibiotics and the rising prevalence of livestock diseases. Consumers are actively seeking healthier meat alternatives due to the excessive use of antibiotics, supplements, and hormones in conventional beef production. Promotional efforts through various channels, including TV, the internet, popular events, and documentaries highlighting the negative impact of antibiotics on animals, have also influenced consumer preferences. Additionally, government interventions in the form of regulatory frameworks supporting better dietary habits have created favorable conditions for market growth.

However, the grass-fed beef industry faces challenges due to the time-consuming nature of cattle rearing. The industry comprises mostly small players, and processing and distribution remain key hurdles for industry participants. The production of grass-fed beef is a lengthy process, with cattle raised on grasses for their entire lives, taking approximately 20 to 26 months for fully grown beef. The lack of an organized supply chain adds to the constraints faced by the grass-fed beef market.

The COVID-19 pandemic has significantly impacted the grass-fed beef market, particularly in countries heavily reliant on imported beef. Import and export disruptions brought the supply and sales of grass-fed beef to a halt. The outbreak has also led to the need for more stringent regulatory frameworks, with many food regulatory bodies developing new laws related to grass-fed beef production and distribution.

In terms of segmentation, conventional grass-fed beef products accounted for a substantial share of 78.2% in 2020 compared to the organic segment. The disruption caused by the pandemic in the global supply chain forced manufacturers to rely on the domestic market for raw material procurement, leading to high demand for conventional beef.

North America and Latin America collectively held a significant share of 71.6% in the global grass-fed beef market in 2020. Increased preference for quality meat products and growing environmental concerns have contributed to the shift in meat demand in these regions. Furthermore, the Asia Pacific region, particularly China, Australia, and Japan, is expected to exhibit significant growth, with Australia poised to become one of the largest grass-fed beef producers.

Some of the key players in the grass-fed beef market mentioned in the report include Conagra Brands, Inc, Pre Brands LLC, Hormel Foods Corporation, JBS SA, Perdue Farms, Inc, Teys Australia Pty Ltd, Meyer Natural Food, Australian Agricultural Company Limited, Verde Farms, and The Asian New Zealand Meat Company (ANZCO). These market players are collaborating with farmers to ensure a steady supply of grass-fed cattle and are exploring ways to increase production capacity to meet the growing demand.