Mobile cover is an essential accessory for phones that protects against accidental damage, scratches, dents, dust, and debris to phones. This market is largely dependent on the mobile phone market. Mobile covers are made up of silicon, hard plastic, rubber, synthetic leather, and combination of plastic or silicon and rubber. Hard plastic phone covers are fashionable having printed graphics and come in single color—white. They are brittle and do not offer drop protection to the phones. Hard rubber covers are the most durable and give maximum drop protection. It is expensive in comparison with other covers. Mobile covers made up of combination of synthetic leather and mix of plastic or silicon and rubber are flip covers that offer protection to both front and back side of the phones. Customized phone covers are also available in the market in which photo memories and text can be added to the covers. This type of cover is commonly made up of hard plastic, but it gives elegant look to the phones.
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COVID-19 Scenario Analysis:
The demand for mobile is crushed due to COVID-19. As the sale of smartphones declines the mobile phone protective cover also shows decrease in market growth. It is primarily due to the disruption occurred in China in the production and supply chain. Furthermore, the lockdown in various countries impacted the supply and demand of smartphone cover.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The growth of smartphone protective cases highly and directly depends upon the growth of smartphone sales in the market. The cut in price of mobile phones increased the demand for mobile phones. The increase in trend of watching online videos, rise in the active users of social media, penetration of e-commerce propels the growth of the smartphone market which in turn drives the growth of smartphone protective cover.
The rise in trend for having fashionable covers and using protective cases for mobile phones that suits the personality of the user of mobile helping the market to remain profitable in future.
The global smartphone protective cover market trends are as follows:
Fragmented market of smartphone covers
The market of mobile phone covers is divided in two parts—organized and unorganized in emerging economies. Moreover, the market is fragmented in nature. The benchmarking for the quality of smartphone protective cases has also not been set by any governmental or non-governmental bodies. Due to which market is open for entering a large number of local smartphone protective cover manufactures. The local manufacturers not only able to offers these products at lower cost but also produces the covers with lower qualities.
New product launches to flourish the market
Manufactures are engaged in introducing new and innovative product for this market. They are trying to launch a durable and good quality smartphone cases. Multi-layered cases provide maximum drop protection benefit.
New innovative designs, colors, and graphics are also developed by the manufacturers to serve the demand for such cases. A wide range of OtterBox phone cases with colors and graphics were launched by OtterBox in collaboration with PopSockets. It also has built-in pop grip.
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Key Benefits of the Report:
- This study presents the analytical depiction of the global mobile phone protective cover industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global mobile phone protective cover market share.
- The current market is quantitatively analyzed to highlight the global mobile phone protective cover market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global mobile phone protective cover market analysis based on competitive intensity and how the competition will take shape in coming years.
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