The Brazil mosquito repellent market was valued at $256.6 million in 2021 and is projected to reach $429.6 million by 2031, registering a CAGR of 5.4% from 2022 to 2031. Mosquito repellent is a chemical substance applied to the skin, clothing, or other surfaces, which stops mosquitos from landing or climbing on that surface. Mosquito repellents are divided into two chemical classes, namely, synthetic chemicals, such as DEET (N, N-diethyl-3-methyl benzamide), picaridin, and plant-derived oils, such as oil of lemon eucalyptus and oil of citronella.
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Mostly, natural substances are used in herbal mosquito repellents. According to a study conducted by the U.S. National Library of Medicine, people reported different health problems such as breathing problems, itching in the eyes, and headaches after using mosquito repellents. Manufacturers are coming up with various products that have less harmful effects on humans. This, in turn, is anticipated to boost the mosquito repellent market growth significantly during the forecast period.
The Brazil mosquito repellent market is increasing owing to the rising adoption of mosquito repellent since there has been a huge number of mosquito borne diseases such as dengue fever, Zika virus, and Chikungunya in Brazil. For instance, according to the data provided by Pan American Health Organization there was an increase of 142% in the number of probable cases of dengue compared to the same period in 2021. There were 991 confirmed deaths in 2022 in Brazil due to dengue. The number of people suffered from Zika virus has increases to 34,176 in 2022 from 17,496 in 2021.
The cases of Chikungunya have been risen from 132,587 in 2021 to 265,289 in 2022. Such increase in number of cases of mosquito-borne diseases is expected to boost the growth of the mosquito repellent market in Brazil. An increase in awareness regarding the chemicals used in mosquito repellent products among users would impact the Brazil mosquito repellent market; thus, leading to a change in consumer preference toward mosquito repellents containing herbal ingredients.
The Brazil mosquito market growth can hamper owing to introduction of substitutes in the market. For example, AkzoNobel has launched a mosquito-repellent coating to help combat disease in June 2022 through its brand Coral. The coating is a colorless matt varnish that contains an active ingredient called permethrin. Its repellent action is specifically designed to combat the Aedes aegypti mosquito, which was largely responsible for dengue cases in Brazil. The coating has various advantages over the other types of repellents such as coil, spray, oil, vaporizer, and others such as low toxicity, no need for skin application, long-lasting protection, and cost-effectiveness. Mosquito-repellent coatings are typically formulated using low-toxicity active ingredients, making them safer for use around humans and pets compared to some other types of mosquito repellents .
The initial cost of applying mosquito repellent coating is higher in comparison to purchasing other mosquito repellent but the long-lasting protection and versatility of the coating make it a more cost-effective option in the long run. Such benefits of the mosquito repellent coating over the other types of mosquito repellent are expected to hamper the growth of the Brazil mosquito repellent market.
The presence of toxic substances in the mosquito repellents such as DEET causes skin rashes, breathing problems, and other health hazards. While the smoke produced by burning the mosquito coil might be harmful to unborn babies and pregnant mothers. With the increasing instances of health risks associated with such chemical-based mosquito repellents, consumers are choosing to shift their preferences towards herbal-based mosquito repellent solutions. The introduction of natural mosquito repellents like Goodknight patches in Brazil is anticipated to increase the market's size. In the upcoming years, the market is anticipated to develop due to the shift in consumer preference for natural insect repellents and the introduction of these products.
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The key market players have consistently engaged themselves in implementing effective marketing strategies aimed at promoting sales of various mosquito repellents. Companies have regularly been involved into spreading awareness among the people through various awareness campaigns and free sample distribution. A few companies such as S.C. Johnson donated repellent to Instituto Dara and Casa Ronald to help protect families from mosquito-borne diseases. This has resulted into an increased sale of various products across the world to prevent from mosquito bites and EcoBuggy launched a 100% plant-based mosquito and tick repellent. The impact of these innovative marketing strategies would continue to propel the demand for mosquito repellents in the future.
The Brazil mosquito repellent market is segmented into type and distribution channel. On the basis of type, the market is divided into coil, spray, cream and oil, vaporizer, mat, and others. On the basis of distribution channels, the market is classified into hypermarkets/supermarkets, independent stores, online, and others.
On the basis of type, the spray segment dominated the market in 2021 and is expected to dominate the market during the forecast period since both body-worn and non-body-worn sprays have gained popularity in the Brazil mosquito repellent market. Sprays made of herbal ingredients are currently popular on the market since they are more skin-friendly and durable than sprays made of chemical chemicals. Due to their great performance efficiency, sprays are widely used in the nation. Also, producers, these days concentrate on attractive marketing & promotional methods and high-quality packaging, which fuels the expansion of the Brazil mosquito repellent market whereas the vaporizer segment is expected to witness the highest growth since they don't need to be applied topically to the skin, there is no chance that hazardous compounds will enter a person's bloodstream. The current development in the vaporizer market has also enabled new product advancements to increase its performance efficacy up to 60 nights.
On the basis of the distribution channel, the independent store dominated the market in 2021 and is expected to maintain its dominance during the forecast period since independent stores are investing a significant amount of capital into modernizing the facilities and customization. Independent stores are helping the Brazil mosquito repellent market to grow by reaching unexplored rural areas with an increase in demand for mosquito repellent in Brazil. However online segment is expected to grow at the highest CAGR owing to the increasing offers and discounts, along with the expansion of several online portals in Brazil. The expansion of the mosquito repellent industry in Brazil is also aided by an increase in e-commerce sales, improved logistical services, simple payment choices, and the ability of significant companies to penetrate new markets.
The key companies profiled in the report include Johnson & Johnson Services, Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Spectrum Brands, Inc., VCM Products, LLC, Bullfrog Brands LLC, Bioclub, Baruel, Salutar Oils and Essences, and Artsana S.p.A. The companies has adopted various strategies such as acquisitions, partnerships, and product launch to increase their share in the Brazil mosquito repellent market.
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