Comforters are fabric pouches filled with soft fabric such as silk, wool, polyester and cotton, comforters are very thick and fluffy that helps to keep soft fabric filling to spread evenly. Many different types of comforter are available that has different colours, pattern, intricate design and textures, comforters has aesthetic embroidery that helps to enhance beauty of room and adds final touch to rooms. Comforter market has shown a significant growth in last few years as it is widely used for commercial purposes to deliver better consumer services. Key players have also introduced variety of comforters such as reversible and washable comforters that is flourishing the market. Rise in use of comforters in household sectors as it has great ability to protect consumers from cold and surge in innovation of comforters is a major factor in growth of global comforters market and expected to be more inclining in forecast period.
COVID-19 Impact Analysis-
- During COVID-19, globally, many industries were suffering from great economic crises; spread of corona virus has led to great ramification on global comforter market.
- To control spread of corona virus diseases, nation-wide lockdown was imposed by government resulted in huge disruption in supply chain of raw material and looming of production cycle of comfortermarket. Restraints were imposed by government on several mega stores, hypermarket and brand outlet that led to great hampering in demand of comforter.
- Restraints were imposed on hotels and tourism industries that resultedinto great decline in demand of comforters, as they are major users of comforters for commercial purpose. Even after removal of restraints by government people are avoiding to travel to control spread of Wuhan virus.
- E-commerce has played vital role in uplifting supply chain of comfortermarket, as it helps to cover wider range and cater demands of customer, rise in adaption of e-commerce platform by sellers is helping to gain traction again. Customers are also started shifting to online shopping method and hesitating and avoiding to going for instore purchases to control spread of corona virus diseases.
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Top Impacting Factors-
- Comforters are widely used in many different industries such as hotels, hospitals and various transportation services in order to offer better and premium services to their customers. Hotels are major user of expensive and premium comforters as it helps to deliver pleasant sleeping experience to customers and also helps hotels to offers highly satisfactory services. In many countries many catering and tourism are companies are offering comforters while traveling to enhance traveling experience of customers such as IRCTC, many bus and traveling agencies are also offering comforters to travellers that helps to protect customers from cold while traveling. Wide usage of comforters in several industries is a key driver in growth of global comforters market.
- Comforters are majorly used in household sectors as it has great ability to protect humans from cold in winters, comforters are kind of pouch filled with soft fibres that helps to enhance sleeping experience of consumer in winters or cold living conditions. Comforters has high ability to produce thermal insulation and helps to keep body warm, comforters have become one of the prominent part of bedding and counted into list of essentials. Comforters are very commonly used in households for personal usage, rise in usage of comforters among household sectors and its abilities is key factor in growth of global comforters market.
- Many companies are using aggressive marketing strategies as it helps to spread bread awareness among consumers and also helps to boost sales of products, they are also hiring famous celebrities for brand endorsement and advertisements of comforters as celebrities has huge fan bases that helps to influence demand of consumers and boost the sale of particular products. They helps to spread brand awareness among wide category of people, key players are also offering attractive and heavy discounts in off seasons to boost sale of comforters. Rise in adaption of aggressive marketing strategies and brand endorsement by celebrities are prime factor in growth of global comforters market.
- Now a day majority of men and women are working to earn livelihood and to maintain luxurious standard of living, with rise in number of working people is resulted into rise in disposable income of consumers and increase in spending capacity of people on luxurious bedding facilities. They are opting for branded and designer a comforter that helps to deliver aesthetic appearance to room and also gives final touch to room ambience. Rise in use of disposable income of consumers and adaption of designer products to enhance beauty of rooms is significant factor in growth of global comforters market.
- Key players have introduced many different types of comforters such as reversible comforters these comforters are multi-purpose comforters, it is use wearable from both the sides of comforters. Key players have also introduced comforters on the basis of temperature resistance, many giant and famous companies are offering comforters that has different cold resistance capabilities such as normal comforters for routine use that has capability of resisting temperature at 21°Celsius and heavy, thick comforters that has capabilities to resist temperature around -10°Celsius. Surge in innovation of comforters is a main factor in growth of global comforters market.
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Market Trends-
- Rapid growth of e-commerce retail sector
In last few years internet activities are rapidly growing among consumers and they have become more dependent of online shopping platforms, globally people are using online shopping services as it offers home delivery at consumer’s doorstep and also make shopping effortless. Many small and key sellers have also started adapting e-commerce platforms for selling of products as it helps to cater wide range of consumer and proven a more profitable way of doing business. E-commerce platforms also offers various discounts on festive and off seasons to boost sale of comforters, rapid growth in e-commerce retail sector is utmost factor in that is accelerating growth of global comforters market.
- Increase in trend of using reversible comforter
Comforter offer great sleep to consumers, reversible comforts are new and popular trend in market as reversible comforter are helps to enhance appearance of rooms and deliver aesthetic appeal. Consumer has option to choose reversible comforter according to colours of room that makes perfect combination and add beauty to rooms. Reversible comforter sets are available in various prints and patterns, these reversible comforters are easy to carry as these comforters are very light in weight and easy to manage while travelling. Rise in trend of using reversible comforter is a key trend in growth of global comforters market.
- Global rise in demand of organic and eco-friendly comforters
People have become more aware and health conscious now a days they have started adapting organic and eco-friendly comforters as it helps to protect environment and also offers healthy sleep to consumers. Chemicals comforters are not goods for health and environmental as it may lead to several allergies to people and children's. A chemicals comforter contains chlorinated phenols and formaldehyde that is toxic in nature and may cause irritation and allergens. People are using organic and eco-friendly comforters that is made up of organic wool silk and cotton material and non-toxic in nature. Global rise in demand of organic and eco-friendly comforters is one of the most important factors in growth of global comforter market.
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Key Benefits of Report-
- This study presents the analytical depiction of the comforter Industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of thecomforter marketshare.
- The current market is quantitatively analysed to highlight comforter market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed comforter market analysis based on competitive intensity and how the competition will take shape in coming years.
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