SEO is the art and science of getting pages to rank higher in search engines like Google. Since search is one of the main ways people discover content online, ranking higher in search engines can drive more traffic to a website.
SEO, or search engine optimization, is one of the important branches or parts of the field of digital marketing on the Internet, as it is one of the most important factors that help to obtain strong and good results from the marketing process on the Internet.
Also, many companies and institutions are turning to using digital marketing as a means or method through which they can improve their productivity as well as profits and returns as well, and this matter is constantly increasing.